this monday morning, 4th day of february. i'm willie geist, along with savannah, al, natalie and our special guest, donny deutsch joining us for take three. good night for the ads? >> i think iwas an okay night for the ads. when you look at the success of the clydesdale ad, we're going back to human stories. let's have people finish spots on the air and -- >> nostalgia. >> yeah. really, people want back to basics and great human story. >> we'll dig in to some of those ads in a few moments. take one, most memorable moment, jennifer hudson, we just talked to her here in the studio, and the sandy hook choir

from the elementary school in newtown, connecticut, singing "america the beautiful." fair to say not a dry eye in the house or any house when that song was going on. >> you can see the football players even struggling on the field. they want to go in there, all ra ramped up for the game. but that was very emotional. >> jennifer talked about how hard the rehearsal was, to be around those kids. she said she went around, hugged them one by one. said i'm praying for you. you combine the stage she's on with the gravity of that moment, that's a huge performance. >> we were chatting before she went on with you and said i don't even know how you got through or even was able to sing. but the kids, i thought, were beautiful. >> they were wonderful. >> the whole spectacle from perspective. >> put it on a human level. >> and then we go past half time. looks like the game is going to be a blowout. 28-6 ravens. people are getting ready to tune out. >> beyonce knocked it out. >> we'll get to beyonce. >> then the lights went out, quite literally.

half the lights in the superdome. at least half of them go dark. john harbaugh, he said i think the lights just went out. >> same thing. >> so while this was going on, there are 231,500 tweets, hash tags included power outage, blackouts, super bowl blackout, blackout bowl. just a wild moment for which this game will be remembered. >> this is going to sound weird. i really enjoyed the blackout. that was probably my favorite part of the game. >> you need a life. >> i was like, come on, get back to it. >> it's unexpected. you don't -- reading the funny things on twitter. i watched the super bowl for the blackout. >> that's not supposed to happen. in this world -- you assume at that level -- >> that they test every bulb. >> we live in a time for a split second a lot of people got scared. >> little nervous. >> you think there would be backups.

>> wait a second, 2013. so i got scared. thank goodness that's all it was. >> i thought the worst. on twitter, people were hash taging, the reference to the dark knight, there was a scene in that movie. >> i never even thought of that. >> i said to my husband, oh, my gosh, there's a scene in that movie. it crossed my mind for a second. hearing jenna wolfe this morning saying everybody was having fun, being positive and nobody got nervous. that was good to hear. >> some companies actually jumped on the band wagon, like oreo, making that power out, no problem. you can still dunk in the dark. like 10,000 -- retweeted 10,000 times within an hour. >> any time an advertiser can kind of seize the moment and be part of the pop culture, i bet beer -- beer consumption went through the roof at that point. serious. >> i can report that guacamole consumption went through the roof in one household. >> honestly, though, the numbers

are going to come out. it's going to hurt. we talked about this earlier. there was a blowout. 35, 40 minutes, they lost a lot of audience. >> do you think people tuned in when they heard there's something crazy going on? >> they were tuned in any how. it's the only time in this country we are all doing the same thing. it's america's town meeting. it's a special, special day. >> and we all watch for the commercial. >> of course we do. >> super bowl commercials. al, you and i, donny, too, agreed on this farmers ad, which was dodge ram truck. what was it about that spot? >> a brilliant advertiser kind of, what i call, co-op an emf i emfamic esos. all that's great about farmers goes into this truck. we sometimes can take farmers for granted. it was beautiful, well done, contrasting the opposite of what jeep did with veterans, which i felt was exploiting.

i felt take ownership of all that's great of servicemen and said, hey, here's our jeep. >> i didn't mind that so much. i got a little emotional watching it. >> there was some emotion but then to say, okay, we're selling jeeps with this? i don't know. >> in some way the farm er ad struck me a little bit that way, too, commercializing the farmer with the jeep. i was kind of like -- although you didn't -- not the jeep, the dodge ram truck. although you didn't see it as much throughout. >> which ad did you guys think sucked? >> i think a lot of them. >> come on. we don't want to lose advertisers here, but which ones are you scratching your heads at? >> you know, i think the go daddy thing. >> go daddy. >> but that's a perfect example of, it's interesting. ad that is you like versus effective. we were very deliberate. obviously a lot of people are rewatching our ad. you have a lot of kids watching

it. >> if your kids there's a message that, in a strange way, the nerd can win. >> i love that. >> nice going. jeep, you're a little uncomfortable with but, you know, bar refaeli and this kid sucking face, you're like -- well, son -- the chia commercial, i thought that was terrific. >> that was cute. >> hyundai, that was cute. >> mercedes devil ad? >> i liked it. >> worpd what they pay for sympathy for the devil. had to be 3 million to 5 million. >> is that a popular group? >> advertisers have at their fingertips, the music, celebrities. i think contrasting also celebrities, i thought the spot with seth rogan was great,

making fun of celebrityies. versus amy poehler, who i love, showed up in best buy. it was just a celebrity endorsement. when you can have fun with yourselves is when it works. >> clydesdale we all loved, though. >> great ad. half time, beyonce turned the lights out. >> literally. >> reunited with destiny's child after six years, came out and absolutely killed it. >> overwhelmed by the performance. >> beyonce is amazing. i thought -- you know, that is theiterally in the world. when destiny's child came out i leaned in further and showed me maybe there wasn't the same level as the stones or some other people. she was great but somehow she didn't seem to be holding as muc much. >> i think she totally speaks to a younger generation, absolutely. in the past, super bowl has gone for the older crowd. >> this is an '80s panel.

>> exactly. >> did you notice it when destiny's child came up, the whole thing went up, whole energy went up. it's suggestive of me -- >> no. that doesn't mean there's no energy to start with. >> what do i know? >> and then it was more exciting. >> look, you have handlers that will walk in and grab you. >> baby boomers back out here. >> i'm donny deutsch and i approve this message. >> "meet the press." take three has gotten very ornery. >> strange but delicious things happening over here. cookie or cream oreo created life-size statues of us. >> we've come a long way when i'm the cream and willie is the chocolate cookie. >> is that you, willie? >> you or ronald reagan. >> it's me. >> can we eat them?

>> no. >> no. >> that's just not right. >> so are you cookie or cream? >> i don't know. which one is -- >> i'm cream. >> you eat it, right into the cream? >> they belong together, you know. it's like a symphony. >> wow! >> you like that one. >> getting deep. >> they've got this thing for the next three days. you can post a photo with the #cookiethis or #creamthis. oreo, in return, will re-create your photograph made of cookies or cream. >> just in time for the holidays. there you go. >> it wasn't in the budget to have your bust made. donny, thanks a lot. >> large glass of milk to go with that? >> you'll need that to get through me and al's head over there. natalie has the headlines. okay. now in its seventh day, officials say they still don't have a motive for why 65-year-old jimmy lee dykes is

holding a child host nanlg an underground bunker. the child is being identified only as ethan. authorities are talking with dykes p, accused of shooting the boy's school bus driver during the abduction. a funeral was held friday for that driver who died trying to protect the kids on his bus. navy s.e.a.l. sniper chris kyle and a friend at the shooting range. eddie ray routh, 25-year iraq war veteran, is charged with killing chris kyle and chad littlefield over the weekend. authorities say routh may have mental health problems and is on suicide watch. as many as 15 people are being questioned in the disappearance and death of a new york city woman in turkey. turkish police say sarai sierra died from a blow to her head. her body was found saturday near the remnants of an ancient city

wall in istanbul. the 33-year-old mother of two was last heard from on january 21st, just before she was supposed to fly home from her solo vacation in turkey. amazing recovery for teen activists malala yousafzai. a video message has been released, showing her speak out for the first time. malala was shot in the head by the taliban last october in her native pakistan. she was oshot for her outspoken advocacy. >> today i can see that i'm alive. i can see you. i can see everyone. and today i can see that i'm getting better day by day. >> just an incredible young lady. she also announces the establishment of her new charity, the malala fund for girls' education. the message was recorded before malala's most recent surgery over the weekend, which the doctors have described as a success. the president heads to minneapolis today to meet with

local leaders on the issue of gun control. in his annual presuper bowl interview last night he addressed a range of other issues, including the risk of brain injury in children playing football. >> i want to make sure that we're doing everything we can to make the sport safer and that means that the game is probably going to evolve a little bit. >> president obama also addressed the boy scouts' longstanding policy of excluding gays and lesbians, saying that they should have, quote, access and opportunity the same way everyone else does. researchers in england say they have found a skeleton of king richard iii. dna results show the battle scarred bones under a parking lot are, no doubt, those of the king killed in battle some years ago. he was immortalized by william shakespeare as a brutal tyrant who said now is our winter of discontent and my kingdom for a horse. the king will be reburied at a nearby cathedral early next

year. lovestruck zombies of "warm bodies" heated up the box office with a $20 million opening. last week's hansel & gretel: witch hunters" dropped to second and "silver linings playbook" came in third. >> warm body. >> when you and i dropped off richard iii when we went out drinking, he wasn't up there, was he? >> that parking lot? >> carried up a few blocks. >> nice. >> i don't remember that. >> natalie, thanks a lot. al, how about a check of the weather? >> some lake-effect snow to talk about. a clipper coming across, bringing snow from milwaukee, chicago, as far south as cincinnati and on into pittsburgh. as the systems make their way across, the first one is coming through this afternoon, late this morning into the afternoon hours and a second system comes down from canada and brings more snow to duluth, minneapolis, on into milwaukee. look generally for three to six inches of snow but lake-enhanced snow will add to that, anywhere

from six to nine inches in parts of pennsylvania on into upstate new york between os >> good morning. a chilly start for us but nothing unusual for this time of year. we should make it into the low to mid 30's this afternoon with increasing clouds. dry during the day >> that's your latest weather. that was stevie wonder. >> in the budweiser voodeoo, tht was stevie wonder. >> i don't think anybody knew that. >> they should have broke into song or something.

>> all right, al, thanks. donny, thank you. coming up next, inside celebrity homes, right after this. ♪ [ female announcer ] progresso light soups. so many tempting varieties, 100 calories or less. get back on track with these weight watchers-endorsed products at walmart. she can't always move the way she wants. now you can. with stayfree ultra thins.

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try 10ites with an 8 piece meal for $19.99. [ son ] dad? [ male announcer ] today tastes so good. latest issue of architectural digest takes a peek inside celebrity homes. margaret, good morning. >> good morning. are these celebrities eager to have you come inside their home and take photographs? >> they are. it's a lot of fun to go and show another sign of a celebrity. it's very surprising. >> let's take a look at elton john's place, the new place in los angeles. tell us about it. >> new place in los angeles is a kid-friendly home. that's the biggest change. they now have zachary, who is 2, and a newborn, elijah. this house is all about privacy and it's a real sanctuary for them. people in the public eye, it's

nice to know they can have a place where they can kick back and enjoy their family and their friends. this place is so sunny and cheerful. it's really built around art. elton john has an extraordinary art collection, collecting art glass, paintings, and photography. >> and shoes, apparently. >> and shoes. those are his shoes. >> his bedroom looks something like a museum. is that fair to say? >> it's fair to say he has one of the most important collections of photographs. for the first time they're all displayed in one place. that house is all about the art. elton told us it's really all about the kids and everything is very child friendly, indoor/outdoor fabrics. >> his child friendly looks different than my child friendly. >> yes. it's about as casual as you can get if you're elton john. >> absolutely. let's take a look at will ferrell's place, new york city apartment. used to be a printing factory, i guess. >> it's a loft downtown.

will ferrell is a funny guy. you would not expect him to be so chic. look at this place. it is really, really sophisticate sophisticated. he is also an architecture, and his wife really loves a lot of antiques, filled with mid-century furniture, worked with l.a. modern auctions for a long time. she knows her stuff. this is also a kid-friendly place. they have three little boys between the ages of 3 and 8. that's one of their bedrooms. the wall there is coverd with recycled newspaper, one of their favorite things, they said. >> really cool. simple modern look it looks like. >> uh-huh. >> let's go to another one. john legend. he has kind of cool tastes. what does his place look like? >> so cool and so john legend. he was so excited about decorating. he workd with don stewart, who he met through kanye west. this place is so fun to photograph. little bit of an exotic vibe. he actually has a recording studio at home.

a lot of new furniture, old furniture. but it has a great sense of warmth. >> and he has a zen garden in the back as well? >> he does have a zen garden. a lot of terraces around the house. >> very cool. fun look inside celebrity homes. margaret russell, thanks so much. >> thank you. >> good to talk to you. still ahead, olympian leah neil. first these messages. regular lowfat yogurt. and at 80 calories, it's the lightest greek yogurt with fruit. its creamy, thick texture helps satisfy you. so you won't feel like you're running low on satisfaction. light & fit greek. be light and fit. and satisfied.

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>> this is wbal-tv 11 news in baltimore. >> a little bit on the cold side. as we go into the afternoon, chance for light snow developing late this afternoon and into early tonight. inch or less of accumulation. dry tomorrow for the parades.

back now with more of "today" on this monday, february 4th. i'm willie geist alongside natalie morales and al roker. after swimming her way to the bronze in the 2012 olympics, leah neale is on a list celebrating african-americans. we'll look at who else is on that list. plenty of time to make a special gift for your loved ones. they're more personal and may save you some money perhaps. top children's hospitals in the country. we'll reveal the just released list. >> we'll check that out shortly. how about a quick check of the

weather? >> let's look ahead, see what we've got for you, starting with the afternoon temperatures way below normal up to the north and west, especially the northern plains. we're looking at warmer than usual temperatures with a jet stream up to the north out in the western part of the country. and as far as our afternoon highs and current conditions, we are looking at snow making its way to the upper great lakes, northeast. lot of rain in the gulf coast into the midatlantic states. more sunshine, cooler than usual temperatures in the southwest on into southern california. that'sfo >> chile but quiet start. we expect increasing clouds heading into this afternoon and a chance of some light snow this evening but dry during the day with a high near 34.

>> and that's your latest weather. >> al, thank you. this morning, we are revealing the grio's 100 list, coinciding with black history month. celebrates african-americans who are making a difference in sports, entertainment, politics, education and more. david wilson is the executive editor of grio.com. and leah neale, who made her list, by swimming to the bronze as a bronn olympian in the 2012 london olympics. >> we are a division of nbc news. we launched in june 2009. we wanted to do something where each year we celebrate african-american history month in a different way, looking forward. we always honor our past, but we also want to honor the folks who

are coming forward today, who will be doing great things in the years to come. >> this suspect just a list that affects african-americans. it affects all americans. >> absolutely. president obama talks about citizenship. you can't find a list of better citizens, people who are actually, you know, really making sure that children have better education, that there's health awareness, who are actually volunteering, going into service for our country. so this list is really about 100 americans who just happen to be black. >> let's talk about the young woman sitting here, leah neale. besides the obvious, the medals around her neck, what is it about her that made you want to put her on this list? >> she's obviously very well accompli accomplished, won a bronze at the last olympics. we also see she's going to have a very bright future, hoping to see her down in brazil in 2016. so she's -- i think she's quite poised and accomplished and very much an inspiration to a lot of

young african-american women. >> this is a sport where you don't see a lot of african-americans chart an inkr incredible path as you have been able to. what do you say to those who aspire to what you have done? >> i think what i would say to those people who kind of look up to me or kind of do what i did, just to keep to it. keep to your goals. it's not going to be like 100% like easy the whole way. but you just have to be persistent and you'll eventually achieve what you want to achieve. >> you're going to be a role model for all these kids who are coming up. who inspired you? who is your role model? >> while i was growing up with swimming -- when i first got involved in the sport, i very much looked up to natalie coughlin. she was just like the it girl. she was everywhere. she was beautiful and fast. she had so much accomplishments. and then as i grew older, i started looking up to more and more of the national team. and then to be on the same team

as them and represent the u.s. was just amazing. i realized how great all these people actually were. >> you're a high school senior, going to stamford, soon, too. >> yeah. >> and had you vu stve you stopk about how your life has changed? when you win that medal, obviously, it takes you in a whole different direction. how has your life changed since then? >> it's changed a lot with all the media, interviews and also getting to meet very interesting and new people. it's just been -- it's changed for the better. i'm so blessed to have this. >> we look forward to seeing you, hopefully in rio, as david wilson talked about. david wilson and leah neale, thank you so much. you can find out more on thegrio.com. we'll have more profiles of the top 100 list. up next, personalized valentine's day gifts.

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this morning on "today" celebrates valentine's day, homemade gifts with a very personal touch. jodi levine joins us. good to have you here. >> good to be here. >> this idea comes from photos. >> people are taking so many pictures nowadays on their phones and so many great apps help you easily turn them black and white. we used a lot of photography in our valentine's. >> first a little sweet treat but first with that personal touch. >> we found these cute boxes online that are clear. >> where did you find these? >> clearups.com. we printed the pictures on vellum, which is cool because it's transluscent. you take your box lid, trace it,

cut out the circle. i'll show you how to put it in the box. it's so easy. take a glue stick, couple of dabs of glue. you don't even need to use a lot. the paper is very lightweight. you pop it on the lid. i did the wrong side. you pop just a couple of dabs. >> you also made delicious-looking cookies. >> you could fill these with homemade treats or go to the store and get candy, whatever you want to do. see how cute that is? >> gorgeous. all right. i'll move on to my next project here. jewelry. >> this is a sweet way to give a photograph. it's a very sentimental gift. the craft store instead of the jewelry store. jewelry making aisle of the craft store, a modern necklace here. that would be cool for a grandma, one with each grand kid. >> tiny picture to go in there. >> they have all different sizes. we had a lot of fun finding

photographs where they interact with a locket as a way to present it. you see there's a picture right here with a baby. and it looks like the baby is holding the locket. this is a cute way to present it. >> i like that idea. >> i get stationary? tell me what to do here. >> sending out valentines you can do a stationary upgrade. we love the way high-end stationary has that tipped edge, bright pop of color. this is an effect you can get at home. take a straight edge ruler. these pens are very vibrant and bright. if you just line -- put your ruler to the and edgy rub the marker back and forth. >> what color are we using here? >> bright orange. love these bright colors for valentine's day and take sticky paper. these stickers at the craft

store cut a stamp edge. >> i love that. >> regular cards or envelopes. >> dresses it up a little bit. gives it a little pop. al, making pillows, his favorite. >> first these bags. personalized bags. >> these canvas pouchs are great. there's no sewing. they're prebought. you can get fabric that goes into your ink jet printer. we printed this on to the fabric and then ironed it on to the facing. >> it turns it into like a patch. i'm going to lay it on here. you don't want to put your iron on to the photograph. take a scrap fabric, give it a little iron. and use a very hot iron, no steam. >> you don't have to buy a new piece of equipment. >> no, you have it. and you probably have an ink jet printer. and you're done. you can even put a gift inside of it. >> gift within a gift.

>> yes. >> and you can make pillows. >> yes. >> guys love a pillow. >> can't get enough. >> on the bed, 30, 40 pillows. >> 20 pillows. >> that would be terrific. >> go over there, al. sit on that chair. >> yeah. >> they have this nice linen that goes into your ink jet printer. >> it goes right on the pillow? >> yes. we soed it into a very simple pillow. >> who are these people? >> friends and family. >> do they even know they're on a pillow? >> probably not. >> thank you very much. >> willie is really into the project. >> you just need to do 100 more of those. >> jodi levine, thank you so much. great ideas for all of us. thanks. coming up next, the country's best children's hospitals right after this. [ female announcer ] this year, i have a lot more than one valentine.

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>> announcer: "today's" health is brought to you by kleenex brand tissues, softness worth sharing. >> with more on "today's" health, the best children's hospitals in the country. from "parents" magazine, revealing their top picks. dana, good to see you. >> good to see you. >> how did you come up with this survey and the hospital that is ended up on the list? >> this took an exhaustive amount of research. we went to more than 66 children's hospitals in the u.s. and we asked them each to fill out the survey, a thousand data points. 66,000 pieces of data later, we have the winners. >> from data points to dana points. like that. >> right. >> number one, children's hospital of philadelphia, better known as c.h.o.p.s. >> exactly. >> why listed as number one? >> you have to do everything well, which is true of all the

hospit hospitals on our list. >> this is a very close list. >> yes. severe cases of leukemia and one-dose treatments for neuroblastoma and lymphoma. >> as far as research and studies go, unparalleled, boston. >> exactly. they published thousands of studies the past two years. you also had to be family friendly. boston children's hospital has a clown care unit from the big apple circus. >> that's great. >> not about caring for clowns. clowns will come and interact with the children and make them feel better. >> in cincinnati, their hospital there. >> cincinnati children's hospital medical center was number three on the list. they're really interesting. they do a lot of things well. they put an mri in their neo neonatal intensive care unit. they're leading a study of migraine prevention for children and next month will open up pet visitation so that pets and kids can visit, they can see their actual pets from home.

>> neonatal care, children's hospital in milwaukee exceeds in that. >> exactly. children's hospital there, 90% of babies born under 2.2 pounds, the most severe preemies, 90% go home with their families, an exceptional rate. >> in aurora, colorado, number five overall but you say their family friendliness far exceeds everyone's. >> specialty lists for heart care, preemie care and cancer care. they were number one on the family friendliness list. >> let's say you can't get to one of these five. what should you be looking for in a children's hospital? >> if you have a child with a very severe condition, for some families that means you have to travel to get to one. you want to enlist the help of your child's personal physician or specialty team and really don't give up. you can often enroll a child who is really ill in a study and

those hospitalizations are paid for, for families who really need it. >> dana,

special guest with us tomorrow. in studio, joining us for take three. and a lot more, from 90210. up next, kathie lee and hoda, probably talking about the big game. >> that's right. super bowl mania after your local news and weather. have a great day, everyone.